By Paul A. Baran
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Extra info for The Political Economy of Growth
The social contract of the ﬁrm: Economics, ethics and organisation. Heidelberg: Springer. Sacconi, L. 2006. A social contract account for CSR as an extended model of corporate governance (i): Rational bargaining and justiﬁcation. Journal of Business Ethics 68(3): 259–281. Sacconi, L. 2007. A social contract account for CSR as an extended model of corporate governance (ii): Compliance, reputation and reciprocity. Journal of Business Ethics 75(1): 77–96. C. 1980. The zero-sum society: Distribution and the possibilities for economic change.
Rawls (1993) p. 87. 9 See, for example, Tomasello (2009); Nowak and Highﬁeld (2011). 10 See Kohlberg (1981) and the extensive discussion of the Piaget-Kohlberg approach. 11 See Ockenfels (1999), Dohmen et al. (2009), Fehr and Fischbacher (2003). Theory Strategies of Business Ethics 41 an appeal to the will or to good motives, to postulate moral behavior or, in the case of noncompliance, to assign guilt. Since a will, a motive, or guilt can only be ascribed to natural persons, only individuals come into question as the intended audience of such appeals, resulting in the strong tendency running through all the approaches toward a personal or individual ethics.
1a. However, the problem is not as simple as that, and for sure it cannot be solved by a moral appeal, directed at the individual ﬁsher, to change his behavior, as represented by arrows 4, 5, and 6 in Fig. 1a. In fact, the ﬁsher is in a situation, together with all other ﬁshers, where they collectively damage themselves and where at the same time an individual attempt to solve the collective problem is both costly and of no avail. However, if the ﬁshermen succeed in establishing an institutional order that redirects their activities in such a way that the ﬁsh population can recover, their self-restraint from overﬁshing can be perceived as an investment 26 I.
The Political Economy of Growth by Paul A. Baran