New PDF release: Digital design in action : creative solutions for designers

By Chris Jackson

ISBN-10: 113862876X

ISBN-13: 9781138628762

ISBN-10: 1138831735

ISBN-13: 9781138831735

Digital layout isn't just approximately growing visually attractive items and promotions; it must own a pragmatic point as well as being aesthetically attractive. Digital layout in Action explores those pragmatic purposes and the inventive layout facets for varied mediums, together with the net, apps, ePub, visible displays, and PDF. utilizing the newest electronic publishing instruments and a project-based pedagogy, this publication comprises initiatives starting from real-world to experimental. every one bankruptcy includes the appropriate stability of bright figures, strategies and functions to aid advisor the reader into harnessing their internal power.

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Extra resources for Digital design in action : creative solutions for designers

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There is usually a main master template for the main title slide; a secondary master template for divider slides for managing content into sections; and a template for the body of the slides. Visual Clutter Keep the presentation simple and not cluttered or full of visual fluff. Focus on the meaningful. Keep text to a minimum. Highlight important aspects. Leave the rest for the verbal portion of the presentation by the presenter. When using a background image, make sure it does not visually compete with the elements placed on top of it (type, images, data, charts, graphic elements).

Pick a color scheme that represents the theme. Color meaning also varies from culture to culture and a designer needs to be sensitive to the audience when conveying a theme. Color can also be used to highlight text such as hyperlinks, web page links, and keywords. com This example is the color palette used for this book. 22 Chapter 2 | Creating a Visual Presentation Typography Readability is the most important aspect of the type choice. Not all typefaces work well for presentations. There are some typefaces that lend themselves to effective screen use.

Some situations will require a different setting. If you know what types of projection/viewing devices will be used, plan your presentation accordingly. Standard presentation screen sizes. 4:3 ratio 16:9 ratio (cinematic aspect ratio) There are thousands of screen widths available and you cannot design for every one of them. 1024 x 768 For example: • 320 px: Smartphone Portrait • 480 px: Smartphone Landscape • 768 px: Tablet Portrait • 960 px: Tablet Landscape • 1024 px: Large Tablet • 1280 px: Laptop • 1440 px: Widescreen Desktop 1280 x 720 32 Chapter 2 | Creating a Visual Presentation Color Settings • Use RGB for screen presentations.

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Digital design in action : creative solutions for designers by Chris Jackson

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